Episode 30

Part 1: 2020 Ecommerce Year In Review

At the beginning of 2020, Miva CEO Rick Wilson set out to record a dozen podcast episodes about the challenges of running an ecommerce business in the shadow of a dragon. At that time, a “dragon” referred primarily to Amazon and other retail monopolies. After 20 years…read blog on miva.com

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Successful independent merchants are dominating their markets by focusing on their unique strengths and taking steps to “Dragonproof” their business.

If independent ecommerce as we know it is going to survive, we must smash our preconceptions about product value, shopping experiences, and “minimum viable” software solutions in the shadow of major retail marketplaces. As CEO of the Miva ecommerce platform, Rick Wilson’s experience overseeing solutions for thousands of successful enterprise, SMB, and DIY businesses has already facilitated more than 100 billion dollars in online transactions. Now, he draws upon that real-world problem solving to suggest a winning foundation for sustainable, profitable online selling.

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