Episode 54

Walking The “Brand Voice” Tightrope – How, When, & Why A Business Should Speak

In 2021, 92% of companies with more than 100 employees used some form of social media marketing. The total digitalization of business communication throughout the 2000s has been so profound that stats like these seem obvious, but they…read blog on miva.com

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Successful independent merchants are dominating their markets by focusing on their unique strengths and taking steps to “Dragonproof” their business.

If independent ecommerce as we know it is going to survive, we must smash our preconceptions about product value, shopping experiences, and “minimum viable” software solutions in the shadow of major retail marketplaces. As CEO of the Miva ecommerce platform, Rick Wilson’s experience overseeing solutions for thousands of successful enterprise, SMB, and DIY businesses has already facilitated more than 100 billion dollars in online transactions. Now, he draws upon that real-world problem solving to suggest a winning foundation for sustainable, profitable online selling.

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