Episode 19

Face Masks & Ecommerce: The MVP (Most Valuable Product) of 2020

While face masks are now widely understood to be the key personal defense against COVID-19, traditional retail sources dried up early. Coupled with local lockdowns and store closures in late February/early March of this year, the public turned immediately to online options, kicking off…read blog on miva.com

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Successful independent merchants are dominating their markets by focusing on their unique strengths and taking steps to “Dragonproof” their business.

If independent ecommerce as we know it is going to survive, we must smash our preconceptions about product value, shopping experiences, and “minimum viable” software solutions in the shadow of major retail marketplaces. As CEO of the Miva ecommerce platform, Rick Wilson’s experience overseeing solutions for thousands of successful enterprise, SMB, and DIY businesses has already facilitated more than 100 billion dollars in online transactions. Now, he draws upon that real-world problem solving to suggest a winning foundation for sustainable, profitable online selling.

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