Mission Focus vs Social Impact: The Basecamp Post Explained
When communication software giant Basecamp recently ended political speech within the company’s public forums, it set off a firestorm of reactions online. While some large tech companies such as Coinbase celebrated…read blog on miva.com
Successful independent merchants are dominating their markets by focusing on their unique strengths and taking steps to “Dragonproof” their business.
If independent ecommerce as we know it is going to survive, we must smash our preconceptions about product value, shopping experiences, and “minimum viable” software solutions in the shadow of major retail marketplaces. As CEO of the Miva ecommerce platform, Rick Wilson’s experience overseeing solutions for thousands of successful enterprise, SMB, and DIY businesses has already facilitated more than 100 billion dollars in online transactions. Now, he draws upon that real-world problem solving to suggest a winning foundation for sustainable, profitable online selling.