Episode 43

Pocket Science – How Apparel Innovator SCOTTeVEST Navigated 2020 in Style

While much of the world prepares for a greatly needed summer vacation, ecommerce sellers are already looking ahead to preparations for the holiday 2021 shopping season. Businesses which weathered the ups and downs of the past year and a half are now reaping…read blog on miva.com

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Successful independent merchants are dominating their markets by focusing on their unique strengths and taking steps to “Dragonproof” their business.

If independent ecommerce as we know it is going to survive, we must smash our preconceptions about product value, shopping experiences, and “minimum viable” software solutions in the shadow of major retail marketplaces. As CEO of the Miva ecommerce platform, Rick Wilson’s experience overseeing solutions for thousands of successful enterprise, SMB, and DIY businesses has already facilitated more than 100 billion dollars in online transactions. Now, he draws upon that real-world problem solving to suggest a winning foundation for sustainable, profitable online selling.

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