Episode 25

The Dragonproof Walkabout Part 3: Running A Business From Places Unknown

With the major release of Miva 10 software imminent, Rick juggles the round-the-clock demands of the rollout with his freewheeling, in-progress road odyssey. Here’s the hat trick: how do you break free from stagnation/status quo, while simultaneously being a grounded, helpful, authoritative leader? This week, the dispatch from the RV!

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Successful independent merchants are dominating their markets by focusing on their unique strengths and taking steps to “Dragonproof” their business.

If independent ecommerce as we know it is going to survive, we must smash our preconceptions about product value, shopping experiences, and “minimum viable” software solutions in the shadow of major retail marketplaces. As CEO of the Miva ecommerce platform, Rick Wilson’s experience overseeing solutions for thousands of successful enterprise, SMB, and DIY businesses has already facilitated more than 100 billion dollars in online transactions. Now, he draws upon that real-world problem solving to suggest a winning foundation for sustainable, profitable online selling.

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