Episode 40

Talking the Talk: The Art of Great Tech Writing with John Lawson

That’s John Lawson, author of the best-selling book “Kick Ass Social Commerce for E-preneurs: It’s Not About Likes – It’s About Sales,” a must-have guide to social media selling.  John joined Rick Wilson on this week’s Dragonproof Podcast…read blog on miva.com

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Successful independent merchants are dominating their markets by focusing on their unique strengths and taking steps to “Dragonproof” their business.

If independent ecommerce as we know it is going to survive, we must smash our preconceptions about product value, shopping experiences, and “minimum viable” software solutions in the shadow of major retail marketplaces. As CEO of the Miva ecommerce platform, Rick Wilson’s experience overseeing solutions for thousands of successful enterprise, SMB, and DIY businesses has already facilitated more than 100 billion dollars in online transactions. Now, he draws upon that real-world problem solving to suggest a winning foundation for sustainable, profitable online selling.

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