Episode 14

The Business of Change: Ecommerce Addresses Social Justice in 2020

Against the backdrop of the ongoing Covid-19 crisis, the astonishing global protests for social justice have rocked our nation to its core. On this week’s Dragonproof Podcast, John Lawson joins Rick Wilson for an unfiltered, in-depth discussion of the ways that technology, privilege, and protest are converging, including the impact upon ecommerce brands.

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Successful independent merchants are dominating their markets by focusing on their unique strengths and taking steps to “Dragonproof” their business.

If independent ecommerce as we know it is going to survive, we must smash our preconceptions about product value, shopping experiences, and “minimum viable” software solutions in the shadow of major retail marketplaces. As CEO of the Miva ecommerce platform, Rick Wilson’s experience overseeing solutions for thousands of successful enterprise, SMB, and DIY businesses has already facilitated more than 100 billion dollars in online transactions. Now, he draws upon that real-world problem solving to suggest a winning foundation for sustainable, profitable online selling.

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