Episode 5

The Power of Ecommerce In Times of Uncertainty

Crises tend to drive innovation—they also define leadership. With the COVID-19 pandemic rendering long-term conditions uncertain, ecommerce businesses must now rethink strategy on a once-a-day basis. As a whole, our industry is built to weather these challenges. The fundamental…read blog on miva.com

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Successful independent merchants are dominating their markets by focusing on their unique strengths and taking steps to “Dragonproof” their business.

If independent ecommerce as we know it is going to survive, we must smash our preconceptions about product value, shopping experiences, and “minimum viable” software solutions in the shadow of major retail marketplaces. As CEO of the Miva ecommerce platform, Rick Wilson’s experience overseeing solutions for thousands of successful enterprise, SMB, and DIY businesses has already facilitated more than 100 billion dollars in online transactions. Now, he draws upon that real-world problem solving to suggest a winning foundation for sustainable, profitable online selling.

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