Episode 51

Using Situational Awareness To Make Better Business Decisions

What does Netflix’s history of price increases have to do with setting an ecommerce strategy? When the streaming giant arbitrarily raised its monthly rate for home DVD delivery from a $2 add-on to streaming plans to $8 in 2011, customers retaliated with tens of thousands of negative comments across…read blog on miva.com

Listen Recent Episodes

See All Episodes

Successful independent merchants are dominating their markets by focusing on their unique strengths and taking steps to “Dragonproof” their business.

If independent ecommerce as we know it is going to survive, we must smash our preconceptions about product value, shopping experiences, and “minimum viable” software solutions in the shadow of major retail marketplaces. As CEO of the Miva ecommerce platform, Rick Wilson’s experience overseeing solutions for thousands of successful enterprise, SMB, and DIY businesses has already facilitated more than 100 billion dollars in online transactions. Now, he draws upon that real-world problem solving to suggest a winning foundation for sustainable, profitable online selling.

Subscribe To The Newsletter

Get Episodes Weekly.